Our visual identity, branding and campaigns have a consistent aesthetic. My two main aims when creating content for our brand are firstly capturing emotion in motion to show the real human interactions wearing our garments, and secondly product photos detailing the quality and aesthetic of our product.
This is our Instagram page, I curated a sleek consistent brown and light grey theme, with a theme separation through a column on black and white images
Logo development, from initial concepts through ideas from the team I interpreted their ideas to create the logo. We always wanted a cross in the middle showing our roots in Christianity which revolves around the cross. Through trial and error we landed on a symmetrical modern logo encapsulating the modern aesthetic of our garments while still portraying the cross shape.
This is a VFX turn around I made in blender and photoshop as our debut onto social media, this post was widely shared amongst our communities amassing over 10k views.
Go and check out our brand website below for yourselves
